The 1x1
for good
concepts

The structure and content of concepts is the backbone of every project. However innovative and promising business ideas may be, it is only by transforming them into innovative and implementation-oriented concepts that they become a real opportunity for successful implementation.

Here, however, the question always arises as to what makes a "good" concept? What content and depth does it need to have? How do you get the often very different target groups and their needs for the concepts well represented?

These and other questions will be addressed in this seminar.